Step 1:

Enter Booth Code and the fields below should auto-populate. If they don't, please use the Contact Us link to get the proper code. 

Step 2:

Enter the UPC code in the box under Products To Add to see if your product is already in our database.


If YES: Click "Add to Booth" and skip to Step 4

If NO: Click "Add New Product" and go to Step 3

Step 3:
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Complete each field.

Upload a product label or logo

Person authorized to purchase data:

Typically this is the National Marketing Director or an Executive. We will contact this person after the festival to offer the following data for sale. A recap of the reports are listed below.

Hit Save. If it doesn't save and go back to the Booth page, a required field was left blank or not complete. 

Step 4:

Now in your booth, enter the the product UPC code again in the Add to Product box. Your product will appear and hit Add to Booth and complete the following fields. 

1. The retail price for the city where the festival is being held

2. The container size....a drop down, e.g. 750ml for wine, 6 pack for beer, etc.

3. Where the attendee can buy it.

4. The local wholesaler

5. How many bottles you will be bringing for this event (for us to send you shipping labels if applicable) 

Hit "Save to Booth"


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Customer Acquisition - Attendees can rate a product from 1 - 5 stars. Any rating of at least 3 stars means they like it. Any customer who tries and likes your product is the perfect person to add to your database for Direct to Consumer sales or Email Marketing! We can provide you with the name and email address of each new customer for a nominal fee.


Data - In addition to the New Customer data, we offer three aggregate data options a la carte:

Competitor Ranking Report - the average rating of all the beverages in the festival. See how your beverages stacked up against your competitors. 

Product Demand Report - the total number of people who tried each beverage. It's good to see which beverages were more in demand. 

Rating Distribution Report - the number of 1, 2, 3, 4 and 5 star ratings just for your product.

Basically, you're going to add your products to the MFF database first and then type the UPC code in again to add the product to your booth. The steps below will show you how to do that.